Knowledgebase: General

How can I improve the performance of my website in China?

Posted by Raphael Luppold, Last modified by Marc Füßlein on 23 April 2020 11:11

For websites hosted outside mainland China, the main reasons for poor performance when accessing them from China are that the external connection to the Internet in the West is throttled and the "Great Firewall of China" is positioned between the user and server. What's more, technical progress regarding the digital wall now makes it virtually impossible to circumvent it using SSL encryption or VPNs - the corresponding data packets are often even rejected completely when using these methods.

For a long time, hosting websites in Hong Kong was considered a good alternative; however, as Hong Kong is not located in mainland China, the control mechanisms of the "Great Firewall of China" also take effect here and slow down traffic. However, a server location in Hong Kong still offers geographical proximity to the user in China, but this only provides slight increases in performance compared to a server located in China.

To permanently increase the performance of your website in China, the influence of the external connection to the West and the digital wall must be reduced as much as possible. Nowadays, the best performance optimization is achieved using a server located directly on the Chinese mainland, so that the data connection between the Chinese user and the server does not cross the Chinese borders.

However, it does not necessarily have to be a pure web server, on which the complete web application is located. Using proxy solutions, which retrieve the data from your web server in Europe via a direct and fast connection, you can achieve noticeable performance increases and, what's more, you are also protected against industrial espionage, as the actual application data is not stored in China and therefore cannot fall into the hands of the Chinese state. China offers various solutions for hosting and servers in China, which are cheaper and faster to set up than content delivery networks (CDNs). Take advantage of a free and non-binding consultation, and let us talk about your specific requirements so that we can create a tailor-made hosting concept for you.

However, in order to be able to deliver your website via a server in China, you have to meet certain requirements.

Hosting and servers from China

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