Alternatives to YouTube, Google Analytics, Google Ads and other services
Posted by Raphael Luppold, Last modified by Marc Füßlein on 08 September 2020 11:51
Not only the special requirements for hosting a website in China's domestic market are a challenge for western companies who want to bring their website to China. Once you finally have the appropriate ICP license, and thus the permission to host your own website in China, you will probably soon discover that not everything on your website runs as it does on your international web pages. This is often due to the fact that external Google services are used on your website.
Google is blocked in China
Google Analytics, which is used for the evaluation of user statistics, Google Ads for placing advertisements, YouTube for embedding videos - common Google services and platforms that are popular on western websites. However, since Google is blocked or at least very limited in China, you should switch to alternative services for your Chinese website. The counterpart to Google is called "Baidu" in China and already provides similar systems for the majority of Google services. Where Baidu offers no alternative, established providers are already available in China, such as Youku as an alternative to YouTube. For users who are already well acquainted with the Google systems, the Chinese systems are usually quite intuitive to use. The biggest challenge: all of the systems are only available in Chinese.
Below we have compiled a list of Google services and common alternatives in China:
WeChat = WhatsApp + means of payment + much more
In addition to the above-mentioned Google alternatives, WeChat (https://www.wechat.com) is particularly widespread in China. The WeChat app is not only the Chinese equivalent of the Western instant messenger WhatsApp, as it is far more extensive. Over one billion people, mainly in China, use WeChat.
Payments can be made with the wallet built into WeChat in practically all Chinese shops and in most online shops. Many stationary retailers now no longer accept cash or Western credit cards, or they have very little cash on site for providing change.
In addition to the payment function, WeChat also allows you to purchase cinema tickets, train tickets, airline tickets and much more. Furthermore, an almost infinite number of other eCommerce and banking functions are available via small extension apps.
As a company that wants to be active on the Chinese market, you should definitely create a WeChat account and also integrate the WeChat QR code onto your website as a simple and direct contact option, because many Chinese customers prefer WeChat to traditional e-mail.